TOOLS USED
THE CLIENT
Mascherpa spa is an Italian company founded in 1904 and a leader in adhesives distribution and industrial sealants in the Italian market. Improving online strategic positioning compared to competitors, is never a given. The solution of B2B business communication integrated across online channels is the best way to position yourself as a market reference.
THE RESULTS
Results of the company's strategic positioning
After working on Mascherpa’s strategic positioning through integrated communication
we analyzed the data to check the results of our work and the following growth values were highlighted:
+20
BLOGS PUBLISHED IN 3 MONTHS
+80
NEW WEBSITE USERS
+375
WEBSITE TRAFFIC
STEPS
Effective Integrated Communication through a Mix of Channels
Thanks to blog SEO optimization, SEO copywriting, and the creation of a LinkedIn and Email editorial plan, positioning compared to competitors has skyrocketed.
1.
Blog and SEO
After resolving and optimizing existing blogs, we created an editorial plan with scheduled SEO-optimized articles (SEO copywriting).
2.
LinkedIn
Content distribution on LinkedIn has enabled us to reach companies and industry professionals.
3.
Email Marketing
Mascherpa reaches over 14,000 subscribers every month with a dedicated newsletter featuring the created SEO articles.
4.
Online Positioning
From SEO Blog to LinkedIn to Email marketing activities. Every action is designed to improve online positioning compared to competitors.
1.
Blog and SEO
After resolving and optimizing existing blogs, we created an editorial plan with scheduled SEO-optimized articles (SEO copywriting).
2.
Content distribution on LinkedIn has enabled us to reach companies and industry professionals.
3.
Email Marketing
Mascherpa reaches over 14,000 subscribers every month with a dedicated newsletter featuring the created SEO articles.
4.
Online Positioning
From SEO Blog to LinkedIn to Email marketing activities. Every action is designed to improve online positioning compared to competitors.
”Communicating with audiences interested in the chemical industry and positioning ourselves online is fundamental for us, especially to stay ahead of the competition.
Marketing ManagerMASCHERPA spa
