TOOLS USED

 consulenza Google  Campagne Google ads_2  Google tag manager  google Analytics_2

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THE CLIENT

For the Alessandra Milano e-commerce, a Made in Italy footwear brand, we managed an integrated advertising campaign on Meta and Google Ads with the objective of supporting the launch of the Spring-Summer 2025 (SS25) collection.

In a competitive market such as fashion, our objective was twofold: increase brand awareness and drive qualified traffic to the e-commerce, generating new direct sales.

Through continuous optimization work between June and September, the campaign consolidated the brand’s digital performance, improving the key KPIs for visibility and engagement.

THE RESULTS

Google Ads Campaign Results

1,5 mln

IMPRESSIONS ACROSS GOOGLE AND META

77 k

TOTAL CLICKS

20 k

WEBSITE VISITS

1k

ITEMS ADDED TO CART

2,7

ROAS

The campaign enabled us to increase brand recognition and generate direct online sales for products from the new SS25 collection, maintaining an effective balance between investment and return.

STEPS

From strategy to online launch

To improve the website positioning and acquire online quote requests, we followed an established process.

  • 1.

    Search Analysis

    We conducted a thorough analysis of searches performed by users on Google related to PC stores in Milan and computer customization.

  • 2.

    Search Campaigns

    Based on the collected data, we launched targeted Google Ads Search campaigns, directing users to dedicated landing pages for quote requests.

  • 3.

    Landing Pages with Forms

    The customized landing pages allowed users to submit a request through a simple and intuitive form, focused on PC configuration.

  • 4.

    Optimization and monitoring

    Through the use of Tag Manager, targeted copy, and ad extensions, we optimized CTR and Conversion Rate, monitoring performance in real-time.

1.

Setup and tracking

Complete configuration of Google Ads, Meta Business Manager, GA4, and GTM, with tracking and synchronization of WooCommerce catalogs.

Monitoring of all key events: view, add to cart, purchase.

2.

Multi-channel strategy

We launched Performance Max campaigns on Google and prospecting + remarketing on Meta, covering the entire funnel: from brand discovery to conversion.

3.

Creative optimization

Static and video creatives were tested to maximize CTR and ROAS.

The video format achieved a CTR of 4.99% and static ads achieved a ROAS of up to 6.44x, demonstrating the value of a mix of visual and narrative content.

4.

Scalability and next steps

After the initial launch phase (June-September), the strategy continues with lead generation, TikTok Ads, email marketing, and automation activities to expand the community and improve the conversion rate over the long term.