TOOLS USED
THE CLIENT
Gorillab is a studio that creates professional workstations and gaming PCs. To improve the Google positioning and customer communication, given the market competition, we developed a blog editorial plan and newsletter, creating content about industry news and the most searched questions by online users.
THE RESULTS
Gorillab's market positioning results
After creating the website and developing a blog and newsletter editorial plan,
with the aim of positioning in the Google market, the company achieved the following results:
+87
NEW WEBSITE USERS
+21
KEYWORDS IN TOP #3 ON GOOGLE
+37
ONLINE QUOTE REQUESTS
STEPS
Online Market Positioning
Requires a Strategy.
Defining keywords, PAA analysis, copywriting, and quality graphics and effective use of newsletters are all essential elements for a successful online marketing strategy.
1.
Keyword List Definition
Defining a keyword list is the first crucial step for a solid online marketing strategy. The keyword analysis is the foundation of online visibility and requires thorough research, considering competition, search volume, and relevance.
2.
PAA (People also Ask) Analysis
The analysis of PAA, or “People Also Ask, is crucial for refining content strategy. It’s based on user questions on Google, often specific ones. The goal is to identify and answer these questions through your content.
3.
Copywriting and Graphics
SEO copywriting involves optimized writing for keywords in articles, web pages, and social media posts, aiming to be informative and persuasive.
Graphics are equally essential for capturing attention with quality images and videos, maintaining brand identity consistency. This combination improves engagement, reduces bounce rate, and increases conversions.
4.
Newsletter
Newsletters are essential for audience relationship. They allow sharing relevant content, special offers, and updates. Personalization and segmentation are key.
1.
Keyword List Definition
Defining a keyword list is the first crucial step for a solid online marketing strategy. The keyword analysis is the foundation of online visibility and requires thorough research, considering competition, search volume, and relevance.
2.
PAA (People also Ask) Analysis
The analysis of PAA, or “People Also Ask, is crucial for refining content strategy. It’s based on user questions on Google, often specific ones. The goal is to identify and answer these questions through your content.
3.
Copywriting and Graphics
SEO copywriting involves optimized writing for keywords in articles, web pages, and social media posts, aiming to be informative and persuasive.
Graphics are equally essential for capturing attention with quality images and videos, maintaining brand identity consistency. This combination improves engagement, reduces bounce rate, and increases conversions.
4.
Newsletter
Newsletters are essential for audience relationship. They allow sharing relevant content, special offers, and updates. Personalization and segmentation are key.
”Google campaigns help us acquire quote requests, while the blog and newsletters help us better communicate with our customers and achieve organic first-place rankings on Google.
Davide SbertoliFounder,
Gorillab
