TOOLS USED
INDUSTRY SECTOR
Early Childhood Education
MAIN SERVICE
OTHER SERVICES
THE CLIENT
A training company is always looking for ways to acquire new leads. The webinar is a winning format. Through the event promotion on Google and Meta channels, we were able to reach a large user base.
The video created to promote the webinar helped us achieve more conversions on the landing page, compared to a static format.
THE RESULTS
Results Obtained from the Webinar Promotion
The video and Google and Meta campaigns used to promote the webinar
achieved these results:
150+
WEBINAR REGISTRANTS
14
AVERAGE GOOGLE CTR
<5€
COST PER LEAD (CPL)
STEPS
Analysis. Execution. Results.
We started with audience analysis and online channels to promote the webinar, culminating in a complete campaign, from advertising to acquiring webinar registrants.
1.
Analysis and Keywords
We analyzed the audience and defined a keyword list to position the ad on Google and attract interested users to the webinar topic.
2.
Target and Channels
Together with the client, we defined the audience for the Meta campaign, activating Google and Meta Ads to maximize visibility and interest.
3.
Video and Graphics
We created an explanatory video and developed graphics and carousels for Meta, with clear and consistent messages to drive registrations.
4.
Landing Page and Email
Users were directed to a landing page with registration form, followed by automated emails to remind them about the event and increase participation.
1.
Analysis and Keywords
We analyzed the audience and defined a keyword list to position the ad on Google and attract interested users to the webinar topic.
2.
Target and Channels
Together with the client, we defined the audience for the Meta campaign, activating Google and Meta Ads to maximize visibility and interest.
3.
Video and Graphics
We created an explanatory video and developed graphics and carousels for Meta, with clear and consistent messages to drive registrations.
4.
Landing Page and Email
Users were directed to a landing page with registration form, followed by automated emails to remind them about the event and increase participation.
”I am satisfied with the collaboration, both on the campaigns and other activities such as the website.
Marco BettoniFondatore
