TOOLS USED
THE CLIENT
Mascherpa spa is an Italian company founded in 1904 and a leader in adhesives distribution and industrial lubricants in the Italian market. To ensure a Google ranking as a market leader, we created a corporate website featuring the solutions, brands, industries, and products that the company distributes, SEO optimized, to achieve top rankings in Google searches.
THE RESULTS
Google ranking results
The SEO optimization and website enhancements,
made to improve Mascherpa’s
Google ranking,
have led to very positive results such as:
2.171
POSITIONS GAINED ON GOOGLE IN 2 YEARS
+126
KEYWORDS ON FIRST PAGE
+34
WEBSITE INQUIRIES IN 1 YEAR
STEPS
Project. Execution. Results.
After defining the project, phases, and SEO optimization timeline, we took action proceeding step by step:
1.
Analysis
SEO Audit: analysis of the website health (tags and architecture of individual web pages, website navigation and speed, duplicate content and 404 pages present on the website…).
2.
Definition
Development of a keyword list, a list of keywords for which we want to appear at the top of Google results.
3.
SEO Optimization
SEO Optimization in practice (html, title, meta description, alt text, htags, SEO copywriting, internal linking and anchor text, sitemap, breadcrumbs, and all aspects related to responsive design…).
4.
Monitoring
Analysis and monitoring of KPIs related to Google ranking for keywords and traffic and inquiries received on the website, to demonstrate project value.
1.
Analysis
SEO Audit: analysis of the website health (tags and architecture of individual web pages, website navigation and speed, duplicate content and 404 pages present on the website…).
2.
Definition
Development of a keyword list, a list of keywords for which we want to appear at the top of Google results.
3.
SEO Optimization
SEO Optimization in practice (html, title, meta description, alt text, htags, SEO copywriting, internal linking and anchor text, sitemap, breadcrumbs, and all aspects related to responsive design…).
4.
Monitoring
Analysis and monitoring of KPIs related to Google ranking for keywords and traffic and inquiries received on the website, to demonstrate project value.
”Thanks to online ranking optimization (SEO), Google Ads search and Display campaigns, and a content-rich website, we have obtained new clients and business opportunities.
Marketing ManagerMASCHERPA spa
