CLIENT
Chemical Company

INDUSTRIAL SECTOR
B2B Chemical Company

MAIN SERVICE

Advertising

OTHER SERVICES

AdvertisingGoogle Performance MaxYouTube Ads

TOOLS USED

 consulenza Google  Campagne Google ads_2  Google tag manager  google Analytics_2

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THE CLIENT

Brand searches are often undervalued by B2B companies, which is why being first on Google when a user searches for the brand and its key products is essential.

Starting with a deep analysis of branded keywords, we proceeded with Google Ads search campaigns. The copy of the advertisements was crucial in achieving optimal performance.

THE RESULTS

The results of our Google Ads campaigns

In one of our projects, we activated Google Ads campaigns
for a chemical company, achieving the following results:

500+

CONTACT REQUESTS

14

AVERAGE GOOGLE CTR

<20€

COST PER LEAD (CPL)
STEPS

Market Analysis. Effective Activations.

From competitor analysis to launching strategic campaigns: this is how we strengthened the online presence and brought new customers to the company:

  • 1.

    Competitor Analysis

    We conducted a detailed analysis of online competition, essential for improving positioning and acquiring new business contacts.

  • 2.

    Brand Defense Strategy

    The analysis led to the development of targeted Google Ads campaigns, designed to protect the brand and position it ahead of direct competitors.

  • 3.

    B2b Lead Generation

    Thanks to the visibility achieved, the B2B chemical company recorded an immediate increase in inquiries through the website, coming from targeted users.

  • 4.

    Monitoring and Results

    With the implementation of Digital Analytics tracking, we demonstrated that the campaigns directly contributed to the increase in end customers.

1.

Competitor Analysis

We conducted a detailed analysis of online competition, essential for improving positioning and acquiring new business contacts.

2.

Brand Defense Strategy

The analysis led to the development of targeted Google Ads campaigns, designed to protect the brand and position it ahead of direct competitors.

3.

B2b Lead Generation

Thanks to the visibility achieved, the B2B chemical company recorded an immediate increase in inquiries through the website, coming from targeted users.

4.

Monitoring and Results

With the implementation of Digital Analytics tracking, we demonstrated that the campaigns directly contributed to the increase in end customers.

”Our web positioning needed improvement due to new competitors entering the market. However, the goal wasn't just to have an attractive website, but rather a useful tool for creating new opportunities and acquiring contacts and customers. Through Google Ads search campaigns and a content-rich website, we connected with potential customers.

Marketing managerAzienda chimica,
Milano