TOOLS USED
THE CLIENT
Fiskars, a market leader in gardening tools, founded in 1649, is one of the oldest companies in the Western world, and was the first in the world to produce scissors with plastic handles in 1967, and corporate positioning has always been fundamental throughout its history.
Similarly, in the digital space, Fiskars’ goal is to position itself as the market leader for gardening products. Through SEO optimization of existing web pages, we improved the organic positioning on Google in Italy for watering, cutting, pruners shears.
THE RESULTS
The results of Fiskars' online corporate positioning
Through our SEO optimization of existing content
and the creation of new content aimed at further improving
corporate positioning, Fiskars achieved the following online results:
+200
IMPRESSION SHARE
+22
KEYWORDS ON FIRST PAGE
33
KEYWORDS IN TOP #3 ON GOOGLE
+93
KEYWORD POSITIONS "POLE PRUNER"
+11
ORGANIC TRAFFIC TO THE SITE
STEPS
From Market Analysis to Positioning Growth
The starting point for corporate positioning
is always an analysis of the current online market,
to identify the right strategy.
1.
SEO Positioning Analysis
In the SEO strategy for Fiskars, the first crucial step was a thorough analysis of the current website positioning and competitors.
2.
SEO Optimizations
After evaluating the existing positioning, we focused on identifying key areas that required optimization.
3.
Optimization Guidelines
We provided Fiskars with a comprehensive document of SEO optimization guidelines (page title, meta description, SEO copywriting, internal linking, alt text).
4.
SEO Implementation and Analysis
Finally, Fiskars took ownership of the optimization document and implemented the SEO directives for the identified pages
1.
SEO Positioning Analysis
In the SEO strategy for Fiskars, the first crucial step was a thorough analysis of the current website positioning and competitors.
2.
SEO Optimizations
After evaluating the existing positioning, we focused on identifying key areas that required optimization.
3.
Optimization Guidelines
We provided Fiskars with a comprehensive document of SEO optimization guidelines (page title, meta description, SEO copywriting, internal linking, alt text).
4.
SEO Implementation and Analysis
Finally, Fiskars took ownership of the optimization document and implemented the SEO directives for the identified pages
”The optimization of online positioning allowed us to gain website users who would otherwise have gone to our competitors.
FISKARSItalia
