TOOLS USED
INDUSTRY SECTOR
B2B Benefit Corporation
MAIN SERVICE
OTHER SERVICES
THE CLIENT
Enertech Solution is an Italian energy efficiency company serving businesses and public administration. After the website redesign, we launched a B2B communication plan through Blog, LinkedIn, and Newsletter. The ultimate goal was to improve positioning compared to competitors.
THE RESULTS
Results of the communication plan for Enertech Solution
The communication plan we implemented for Enertech Solution has achieved the following results:
+25
BLOGS CREATED
+51
IMPRESSIONS/VISIBILITY ON GOOGLE
7
LINKEDIN ENGAGEMENT RATE
STEPS
B2b Online Positioning
To develop Enertech’s positioning, we focused on the following areas: Enertech‘s positioning, we worked on the following points: blog SEO, SEO copywriting, LinkedIn and Email editorial plan.
1.
Blog and SEO
After addressing and optimizing existing blogs from an SEO perspective, we developed an editorial plan that includes creating SEO-optimized articles for search engines (SEO copywriting).
2.
LinkedIn
With more than 19 million users, content distribution on LinkedIn has allowed us to reach a vast audience of companies and industry professionals.
3.
Email Marketing
The newsletter is the most effective method for direct communication with people interested in the company and its projects and articles.
4.
Online Positioning
From Blog SEO optimization to LinkedIn sharing and Email marketing activities: every action we take is aimed at enhancing online positioning compared to competitors.
1.
Blog and SEO
After addressing and optimizing existing blogs from an SEO perspective, we developed an editorial plan that includes creating SEO-optimized articles for search engines (SEO copywriting).
2.
With more than 19 million users, content distribution on LinkedIn has allowed us to reach a vast audience of companies and industry professionals.
3.
Email Marketing
The newsletter is the most effective method for direct communication with people interested in the company and its projects and articles.
4.
Online Positioning
From Blog SEO optimization to LinkedIn sharing and Email marketing activities: every action we take is aimed at enhancing online positioning compared to competitors.
”The online communication strategy has allowed us to increase Enertech Solution's visibility and significantly improve our target audience engagement.
Stefano NicolodiPartner & CEO,
Enertech Solution
