This social platform is designed to enhance creativity, discovery, and interaction. Advertising on TikTok means building authentic connections and increasing conversions with continuously evolving campaigns.
TikTok Ads
TikTok isn’t just the perfect platform for leveraging new trends, but it’s also one of the most powerful tools for launching your brand, building communities, and converting new customers.
With over one billion active users worldwide, TikTok allows you to reach a dynamic and curious audience — one that’s also demanding and hard to attract.
With TikTok Ads, you can create dedicated advertising content for a specific target audience, capable of generating tangible results for your business.
WORK
Our TikTok Ads Projects
How TikTok Ads consulting works
The benefits and what you can achieve with TikTok Ads
What are the benefits?
-
Wide reach and engaged audience
TikTok is used by 68% of Italians over 25: it’s a cross-generational platform, not just for young people. -
Immersive creativity
Ads are designed to appear as regular content, making the message more authentic and less intrusive. -
Advanced targeting
Create custom and lookalike audiences based on interests, behaviors, or actions taken on your site. -
Effective tracking
Measure specific events and optimize your campaign in real-time to maximize ROAS. -
Mobile-optimized formats
All formats are optimized for vertical screens and dynamic viewing: it’s the perfect place for mobile-first communication. -
Optimizable performance and A/B testing
You can test multiple creatives, CTAs, and placements to understand what works best and continuously improve.
Frequently Asked Questions
How Do TikTok Ads Work?
TikTok Ads are sponsored content that appears in users’ feeds like regular videos. They can be configured through TikTok Ads Manager, where you select campaign objectives (awareness, traffic, and conversions), define target audience, and upload creative content. TikTok’s algorithm optimizes ad distribution to maximize engagement and conversions, using real-time behavioral data.
How much Do TikTok Ads Cost?
TikTok Ads costs vary based on audience, objectives, and industry competition. TikTok uses an auction model with CPC (cost per click), CPM (cost per thousand impressions), and CPA (cost per acquisition) options. On average, CPM starts from €1-2 but can increase for very specific targets. You can set a daily or total budget to maintain control over spending.
How much should You Invest in TikTok Ads?
There’s no fixed budget, but it’s recommended to start with at least €20-30 per day to gather useful data and optimize performance. TikTok’s real leverage is creativity: even with modest budgets, well-designed content can go viral and achieve results far exceeding expectations. Investing in A/B testing and authentic content is often more effective than a high non-strategic budget.
