YouTube Ads

YouTube is the second largest search engine in the world, with over 53 million monthly active users in Italy. It’s not just an entertainment platform: it’s the place where people actively search for solutions and advice on products and services.

Reach the right audience at the right time through dedicated video content to achieve your goals.
YouTube campaigns, configured through Google Ads, enable: optimal segmentation, budget control, and measurable results.

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How YouTube Ads Consulting Works

Goals and Target Analysis

We define objectives (visibility, clicks, conversions) and analyze competitor communications to understand your ideal audience

Video Strategy and Formats

We choose the most suitable formats to achieve your goal:

Awareness: TrueView in-stream, Masthead, and Bumper
Consideration (interest in your products and services): non-skippable in-stream ads
Action (increased traffic or purchase): discovery in-stream

Production Support

Consulting that guides you through every campaign creation step, from script to call-to-action. And if you already have a video team, we can collaborate to support you in creating more effective content.

Launch and KPI Optimization

We monitor key metrics such as CPV (cost per view), view rate, and CTR, optimizing campaigns based on performance.

Segmentation and Retargeting

We use specialized tools to create proper audience segments (e.g., those who viewed the ad but didn’t click) and retarget more focused messages based on your objectives

The Benefits and What You Can Achieve with YouTube Ads

YouTube Ads is a powerful tool at every funnel stage: from initial visibility to conversion. The campaigns allow you to deliver effective messages, supported by advanced segmentation to reach the most relevant people at the right time.

Some advantages of YouTube Ads:

High visibility and measurable brand awareness
Precise targeting based on interests, keywords, views, and channels
Cost-effective per view (depending on the industry)
Video formats suitable for every funnel objective (engagement, traffic, conversions)
YouTube isn’t just about visibility. It’s about active engagement that’s trackable and optimizable.

We are Certified Google Ads Partners

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Trust experts who can improve your campaign performance through years of acquired knowledge.

YouTube Ads is closely related to Google Ads. That’s why we handle both complete campaign management and consulting support for those who have already activated YouTube Ads and want to improve their performance.

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Frequently Asked Questions

What are YouTube Ads?

YouTube Ads are video advertisements shown on YouTube before, during, or after a video, or in search results and related pages. They are managed through Google Ads and allow businesses to promote products, services, or content using video format, which is highly engaging and suitable for every funnel stage, from brand awareness to conversion.

How to Create YouTube Ads?

To advertise on YouTube, you need to create a campaign through Google Ads, selecting objectives (visibility, traffic, sales), target audience, and the most suitable video format (in-stream, bumper, discovery, etc.). It’s essential to focus on creativity and monitor key KPIs such as views, view rate, CTR, and conversions to optimize performance.

How much Do YouTube Ads Cost?

YouTube Ads costs vary based on campaign type, industry competition, and selected target audience. Generally, the model uses CPV (cost per view), with average costs between €0.01 and €0.10 per view. However, you can set a custom daily budget to maintain full control over your costs.

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