You need SEO consulting if your website isn’t well-positioned on Google, isn’t achieving your expected sales or lead generation goals, or if you need to analyze your competitors.
There are different types of SEO consulting that vary depending on the objectives and especially the platform that needs to be analyzed:
- website
- ecommerce
- app
Introduction to SEO: 5 Fundamental Steps
SEO CONSULTING FOR WEBSITES
Often when developing a website, much attention is paid to aesthetic and graphic impact, but people don’t consider that Google will need to position the website in its search engine, and if SEO isn’t considered, no one will ever visit the website. SEO consulting is fundamental for every new website launch project or existing website renovation. Having correct SEO positioning on Google is now vital for receiving visits and contacts through the website. After all, if you’re not present on Google when a user searches for a keyword in your market, how can you receive traffic to your website?
This same approach applies to both ecommerce websites and apps: be found on Google to increase sales, or on the store to increase your app downloads.
THE PHASES OF SEO CONSULTING
There are mainly 5 phases of SEO consulting, which we also discussed in this article: SEO Agency: 5 Key Services to Look For.
We can summarize them as follows:
Analysis of the website’s health: speed, architecture, metatags, competitors. The SEO audit consultation aims to clearly understand the starting point and the website’s current positioning.
SEO Audit
Keyword research
Identification of the most relevant keywords for your potential customers and creation of the keyword list.
On-site optimization
Optimization of your website through HTML, title, meta description, alt text, htags, SEO copywriting. If the website is still under construction or design, even better: everything is set up from the beginning to go online with the best version of the website.
Link building
Optimization of a network of authoritative links to your website through external platforms such as blogs, social media, and referrals.
Analysis and reporting
Evaluation and analysis of all on-site and off-site optimizations performed on the website through reports showing the results of key KPIs: keyword positioning evolution, organic website traffic, sales, lead generation, and other KPIs.
WHEN WILL I SEE THE RESULTS OF SEO CONSULTING?
The timeline varies depending on the strategy, competitors, and market, but concrete results from SEO consulting implementation can begin to show after 4-6 months.
The more niche the market and sector, the faster the results will be visible; conversely, the more competitors and higher online search volumes in the market and sector, the longer it will take to see results.
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