TOOLS USED
THE CLIENT
Fiskars, founded in 1964, is the oldest company in Finland, a leader in the gardening sector and the world’s first manufacturer of scissors with orange plastic handles.
In Italy too, it is a recognized brand and the main objective is to increase brand awareness, aiming to be more present, including on social channels such as Facebook, given the large audience interested in gardening.
THE RESULTS
Results achieved
The results achieved through the creation and management
of a social media editorial plan for Fiskars were as follows:
+6.5M
PEOPLE REACHED ON FACEBOOK
+33
FACEBOOK FOLLOWERS
+37
WEBSITE VISITS FROM FACEBOOK
STEPS
From Idea to Action
Every communication project starts with a solid creative idea and a targeted media strategy. In this case, the focus was on precise targeting and a structured editorial plan to showcase gardening products.
1.
Target Identification
We defined the target audience on Facebook, selecting people interested in gardening and design, both experts and enthusiasts.
2.
Social Media Editorial Plan
After establishing the target, we created a monthly editorial plan with 6-8 posts focused on garden products, to generate interest and engagement.
3.
Creativity and Visual Consistency
Each piece of content was designed to maintain aesthetic consistency, enhancing the brand identity and highlighting the design and functionality of the products.
4.
Targeted Advertising
The strategy was supported by a Facebook media budget, which expanded reach, targeting a broader but relevant audience.
1.
Target Identification
We defined the target audience on Facebook, selecting people interested in gardening and design, both experts and enthusiasts.
2.
Social Media Editorial Plan
After establishing the target, we created a monthly editorial plan with 6-8 posts focused on garden products, to generate interest and engagement.
3.
Creativity and Visual Consistency
Each piece of content was designed to maintain aesthetic consistency, enhancing the brand identity and highlighting the design and functionality of the products.
4.
Targeted Advertising
The strategy was supported by a Facebook media budget, which expanded reach, targeting a broader but relevant audience.
”Our goal was to reach the maximum number of people interested in gardening on Facebook and increase brand awareness and website visits. We succeeded in achieving both objectives.
Marketing Activation ManagerFiskars,
Italia
