TOOLS USED
CLIENT
Rome-based Non-Profit
INDUSTRY SECTOR
Non-Profit
MAIN SERVICE
OTHER SERVICES
THE CLIENT
For a Non-Profit, the annual tax return period is crucial to showcase the causes it supports and request support through various channels.
The main objective was to raise awareness about the causes supported by the Non-Profit, secure donations and highlight the opportunity to support these causes through 5×1000.
Our solution was a Google campaigns strategy.
THE RESULTS
Google campaign results
After building the Google campaign for the Non-Profit’s 5×1000
we collected data on the results achieved through our actions:
+40
5X1000 PAGE VISITS
16
AVERAGE GOOGLE CTR
+10
SPONTANEOUS DONATIONS
STEPS
Established and Achieved Google Campaign Objectives
After establishing the campaign objectives, we designed each phase to strengthen the online visibility of the Non-Profit, highlighting its causes and increasing conversions.
1.
Objective Definition
We identified the main campaign objective: to promote the causes supported by the Non-Profit and drive qualified traffic to the website through Google Ads.
2.
Analysis and Copywriting
From the search term analysis, we identified the need to work on the ad copy, to clearly communicate the Non-Profit’s values and themes.
3.
Ad Creation
We created targeted Google Ads, enabling users to find useful information about various projects by directly visiting the Non-Profit’s website.
4.
Tracking and Optimization
With the integration of GA4 and Tag Manager, we monitored conversions and optimized ad performance, maximizing every interaction.
1.
Objective Definition
We identified the main campaign objective: to promote the causes supported by the Non-Profit and drive qualified traffic to the website through Google Ads.
2.
Analysis and Copywriting
From the search term analysis, we identified the need to work on the ad copy, to clearly communicate the Non-Profit’s values and themes.
3.
Ad Creation
We created targeted Google Ads, enabling users to find useful information about various projects by directly visiting the Non-Profit’s website.
4.
Tracking and Optimization
With the integration of GA4 and Tag Manager, we monitored conversions and optimized ad performance, maximizing every interaction.
”We didn't expect such a high increase in website visits. The spontaneous donations received were a surprise.
ResponsabileOnlus,
Roma
