TOOLS USED
CLIENT
Chemical company
INDUSTRIAL SECTOR
B2B Chemical company
MAIN SERVICE
OTHER SERVICES
THE CLIENT
When the demand for B2B solutions doesn’t register high levels of online searches and competitors are more active, it’s essential to explore alternative approaches to generate new website traffic.
Through a targeted Display campaign aimed at users who visit competitor websites, we managed to increase both traffic to the site and the company’s visibility.
THE RESULTS
The results of our display campaign
The display campaign we activated
for our client recorded:
+5 mln
IMPRESSIONS
90.000
NEW USERS ON THE SITE
+330
WEB TRAFFIC
STEPS
From Analysis to Online Results of the Display Campaign
We leveraged the potential of Google Display campaigns, focusing on a well-profiled and already interested audience. From target definition to creative enhancement.
1.
Competitor Analysis
We identified the main competitor websites in Italy, targeting their visitors as a strategic audience for remarketing.
2.
Remarketing Strategy
Through Google Ads Display, we activated a remarketing campaign targeting users who had visited competitor websites or similar sites.
3.
Targeted Creatives
The visual creatives were developed to increase CTR and reduce CPC, achieving performance above the industry average.
4.
Call to Action
All ads directed users to request a quote, through a conversion-optimized landing page.
1.
Competitor Analysis
We identified the main competitor websites in Italy, targeting their visitors as a strategic audience for remarketing.
2.
Remarketing Strategy
Through Google Ads Display, we activated a remarketing campaign targeting users who had visited competitor websites or similar sites.
3.
Targeted Creatives
The visual creatives were developed to increase CTR and reduce CPC, achieving performance above the industry average.
4.
Call to Action
All ads directed users to request a quote, through a conversion-optimized landing page.
”It's increasingly challenging to stay ahead of competitors online. Thanks to the campaigns, we not only received more visits and new users to the website but also more information requests from interested clients.
Marketing managerAzienda chimica,
Milano
