TOOLS USED
THE CLIENT
Gorillab is a studio that builds professional workstations and gaming PCs. To increase the number of quote requests through the website, given the market competition, we created a series of Google Ads Search campaigns to connect with interested potential customers.
THE RESULTS
Google Ads Campaign Results
9.900
CLICKS FROM GOOGLE
14
CLICK-THROUGH RATE (CTR)
580
WEBSITE CONTACTS
6
CONVERSION RATE
280
QUOTES GENERATED
STEPS
Starting with Analysis for Better Results
To improve the website positioning and acquire online quote requests, we followed an established process.
1.
Search Analysis
We conducted a thorough analysis of searches performed by users on Google related to PC stores in Milan and computer customization.
2.
Search Campaigns
Based on the collected data, we launched targeted Google Ads Search campaigns, directing users to dedicated landing pages for quote requests.
3.
Landing Pages with Forms
The customized landing pages allowed users to submit a request through a simple and intuitive form, focused on PC configuration.
4.
Optimization and monitoring
Through the use of Tag Manager, targeted copy, and ad extensions, we optimized CTR and Conversion Rate, monitoring performance in real-time.
1.
Search Analysis
We conducted a thorough analysis of searches performed by users on Google related to PC stores in Milan and computer customization.
2.
Search Campaigns
Based on the collected data, we launched targeted Google Ads Search campaigns, directing users to dedicated landing pages for quote requests.
3.
Landing Pages with Forms
The customized landing pages allowed users to submit a request through a simple and intuitive form, focused on PC configuration.
4.
Optimization and monitoring
Through the use of Tag Manager, targeted copy, and ad extensions, we optimized CTR and Conversion Rate, monitoring performance in real-time.
”Google campaigns help us maintain a steady and growing flow of contacts and quote requests. Through optimization and analysis, we can make business decisions with supporting data.
Davide SbertoliFounder,
Gorillab
