TOOLS USED
THE CLIENT
Mascherpa spa is an Italian company founded in 1904 and a leader in the distribution of industrial adhesives and lubricants in the Italian market.
To promote new and innovative solutions in the electric vehicle field, we launched a LinkedIn lead generation campaign, targeting specific industrial sectors and job roles.
THE RESULTS
Results of the LinkedIn lead generation campaign
30+
TOP COMPANIES REACHED ON LINKEDIN
50
COMPANIES WITH OVER 1,000 EMPLOYEES
50+
QUALIFIED LEADS
STEPS
The Potential of LinkedIn Lead Generation
LinkedIn, the largest Italian community of professionals and companies with 19 million users, facilitates B2B dialogue with specific vertical sectors through precise profiling of companies and professionals.
1.
Choosing the Right Channels
After analyzing the behavior of the audience interested in electric vehicles, we chose LinkedIn as the ideal channel to launch a lead generation campaign aimed at reaching professionals and companies in the industrial sector.
2.
Audience Definition
Through targeting by location, job role, and industrial sector, we managed to identify a well-defined audience among LinkedIn’s 19 million users in Italy, focusing on potentially interested decision-making profiles.
3.
Landing Page
To encourage the download of the information brochure, we offered two access methods: a dedicated external landing page and a lead generation form directly on LinkedIn, to reduce friction and increase the conversion rate.
4.
Monitoring and optimization
We also tested an audience based on a profiled list of companies. The A/B testing of creative content and copy allowed us to identify the most effective format to promote and progressively improve the quality of generated leads.
1.
Choosing the Right Channels
After analyzing the behavior of the audience interested in electric vehicles, we chose LinkedIn as the ideal channel to launch a lead generation campaign aimed at reaching professionals and companies in the industrial sector.
2.
Audience Definition
Through targeting by location, job role, and industrial sector, we managed to identify a well-defined audience among LinkedIn’s 19 million users in Italy, focusing on potentially interested decision-making profiles.
3.
Landing Page
To encourage the download of the information brochure, we offered two access methods: a dedicated external landing page and a lead generation form directly on LinkedIn, to reduce friction and increase the conversion rate.
4.
Monitoring and optimization
We also tested an audience based on a profiled list of companies. The A/B testing of creative content and copy allowed us to identify the most effective format to promote and progressively improve the quality of generated leads.
”LinkedIn enabled us to obtain contacts from qualified companies that are typically difficult to reach and to promote our solutions in an emerging market.
Marketing ManagerMASCHERPA spa
