Performance Max is Google Ads’ automated campaign designed for those who want to maximize performance and simplify advertising management across all Google channels.
Google Performance Max
Maximize visibility and conversions across the entire Google network with a single campaign. Performance Max is the solution designed by Google Ads for those seeking maximum return from a unified advertising campaign.
Through the use of artificial intelligence and Smart Bidding technologies, Performance Max enables you to reach potential customers across all Google channels: Search, Display, YouTube, Discover, Gmail, Maps… with a single campaign automatically optimized based on business objectives.
WORK
Our projects with Google Performance Max
How a Google Performance Max consultation works
The benefits and what you can achieve with Google Performance Max
With a single campaign, you can:
- Activate Search, Display, YouTube, Gmail, Discover, and Maps in an integrated way
- Reach new audience segments with Google’s predictive AI
- Use your creative assets (text, images, videos, feeds) or create new ones
- Import CRM data, remarketing, and similar segments for advanced targeting
- Rely on Smart Bidding for real-time optimized bidding
- Obtain cross-channel attribution based on data
- Easily connect Merchant Center and e-commerce feeds
- Exceed the coverage of a traditional Search campaign
- Analyze results with detailed asset reports and creative insights
We are Certified Google Ads Partners
Trust experts who can improve your campaign performance through years of acquired knowledge.
Performance Max is an integral part of the Google Ads ecosystem: that’s why we support you both in the complete activation and management of the campaign, and with dedicated strategic consulting, useful if you’ve already activated Performance Max and want to improve its results.
Frequently Asked Questions
What is Google Performance Max?
Google Performance Max is an automated campaign type in Google Ads that allows you to reach users across all Google channels (Search, Display, YouTube, Discover, Gmail, and Maps) with a single strategy. It uses artificial intelligence to optimize ads, bids, and channels in real-time based on business objectives such as sales, leads, or store visits.
How Does Google Ads Performance Max Work?
Performance Max works by combining advertiser inputs (such as objectives, creative assets, target audiences) with Google’s AI. The algorithm analyzes user behavior and decides how to distribute ads, which creatives to show, and which channels to use to achieve the best possible return. Everything is managed automatically, based on metrics like ROAS and CPA.
How to Create a Pmax Campaign?
To create a Performance Max campaign, you need to access Google Ads, select “Performance Max” as the campaign type, and define objectives (e.g., sales or leads). Then upload assets (text, images, videos, product feed), configure conversion targets, and Smart Bidding parameters. Once active, the campaign will be automatically optimized by Google across all available channels.
