LinkedIn Ads represents one of the most effective tools for companies operating in the B2B market. The platform allows you to reach a highly qualified audience in a professional context, offering advertising solutions designed for every funnel stage: from building brand awareness to generating leads and conversions.
LinkedIn Ads
LinkedIn is the reference platform for B2B professionals, with over 17 million users across Italy. Advertising on LinkedIn means reaching a qualified audience, profiled by role, industry, and professional interests, in a business-oriented environment.
LinkedIn Ads is the ideal tool for generating leads, strengthening your brand, and increasing conversions in the key funnel stages. Flexible campaigns, controllable budget, advanced targeting: everything you need to achieve your objectives with precision.
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Our LinkedIn Ads Projects
How LinkedIn Ads Consulting Works
The advantages and what you can achieve with LinkedIn Ads
What are the benefits?
- Advanced targeting, based on role, industry, job function, and company size
- Professional context, perfect for business objectives and lead generation
- Diverse advertising formats, suitable for every funnel stage: awareness, consideration, conversion
- Measurable ROI, thanks to detailed analytical tools and performance tracking
- Continuous optimization, based on real insights and behavioral data from the professional network
- Direct access to decision makers, such as managers, HR, buyers, and executives
- Complete budget control, with flexible and scalable investment options
Frequently Asked Questions
What is LinkedIn Ads?
LinkedIn Ads is LinkedIn’s advertising platform, designed to promote content, services, or events to a highly qualified professional audience. It allows you to create targeted campaigns based on criteria such as job role, industry, seniority, professional interests, and company size. It’s an ideal tool for B2B, particularly for lead generation, brand awareness, and recruiting.
How much Do LinkedIn Ads Cost?
LinkedIn Ads campaigns have a higher average cost compared to other platforms but guarantee a highly profiled target audience. Costs vary based on the type of objective (e.g., clicks, impressions, leads), selected audience, and industry competition. The average CPC can range from €3 to €8, but you can set flexible daily or total budgets to maintain full control over your investment.
How to Create Ads on LinkedIn?
To advertise on LinkedIn, you need to use Campaign Manager, LinkedIn Ads’ official tool. After defining the campaign objective (awareness, consideration, conversion), you select the target audience, choose formats (sponsored content, video, InMail, carousels, etc.), and set the budget. It’s essential to monitor performance and continuously optimize ads to improve CTR, CPL, and ROI.
